British luxury brand Agent Provocateur is easily one of the most iconic lingerie labels in the world. In 1994, it was established by Joseph Corré (Vivienne Westwood’s son) and Serena Rees. It has come a long way since its original tiny boutique in Soho, London, where John Galliano would hang out after lectures at Central Saint Martins. The brand has changed hands numerous times along the way, which has not been without its flow-on effects. Both a diffusion line, L’Agent, and peak luxury line, Soirée, were created and then later absorbed. Suppliers, manufacturing, design, general corporate; all went through several shifts. The Agent Provocateur range we see today is a culmination of these changes. There are plentiful styles at varying price points. From their lush silk ranges like Cailine and the soon to land Molly Green, to their accessibly priced designs like Joan and Lorna. Lorna comes in several fun colourways and is priced at €109 for the bra, €49 & €40 for the brief and thong respectively, and the matching suspender is €79. I know many happy women whose Lorna set has been their gateway to both Agent Provocateur and the world of luxury lingerie. 

On the design front, I find that Agent Provocateur does not limit themselves to one cohesive collection. Variety seems to be the name of their game - new season designs always include the classic and sexy, but also some ‘out there’ styles. Elegance mixes with fun and sometimes kitsch designs, so there is always something for everyone’s tastes.

I enjoy many design aspects of Agent Provocateur, but some of my personal favourites are;  

Their use of monowires in bras. This can be seen in Essie. The style gives a nice shape to the bust while working well with lower cut tops. It also provides something beautiful to look at if you dare to wear a garment that allows others to catch a glimpse.

Their detail work. The embroidery beading in Lindie is absolutely exquisite, making it a stunning special occasion set. 

The classic shapes in black lace, something AP does so well.

Future designs will hold something new, as AP is planning to create products for all moments of life. A new “All Hours” collection is in the works for spring 2021. The ultimate aim is to be a one-stop shop, offering pieces women can wear “to breakfast, the boardroom and the bedroom”, from t-shirts/off-duty items & RTW, to the swimwear and lingerie the brand is already well known for. 

Another exciting change for those currently outside AP’s size range, is that further sizes are being added in selected styles next season. This means a size 6 in briefs, an additional suspender size, and bras will be available up to a 38E!